The Costa del Sol, and Marbella in particular, are becoming a hub for luxury real estate in Spain. It is here that the branded residences segment, i.e., apartments and villas endorsed by global premium brands, is rapidly developing. In Marbella, projects are being realized by, among others, Dolce & Gabbana, Bentley, Fendi, Missoni, and Karl Lagerfeld. It is no surprise that investors – both private and institutional – are placing billions of euros here.
Investing in Real Estate in Spain – The Power of Premium Brands
The branded residences trend, i.e., luxury apartments and villas, is gaining significance. On the Costa del Sol, such projects are created in collaboration with luxury fashion or automotive brands. In 2024 alone, over 3.2 billion euros were invested in them on the Costa del Sol.
Rafael Nadal is undertaking his own project here. One of the greatest tennis players of all time has invested 200 million euros in creating prestigious residences in Marbella and Estepona. Furthermore, as part of the venture, located near Malaga, a tennis club will also be established, further bearing the tennis player’s name. The project is being carried out in cooperation with Sierra Blanca Estates Development. The company also has a track record of collaborations with other premium brands, including Dolce & Gabbana, Fendi, and Karl Lagerfeld.
– At Sierra Blanca Estates, we view branded residences as projects that create a lasting legacy. Our mission is to transform every investment into an icon that transcends time and offers an experience that elevates the quality of life for our clients – says Carlos Rodriguez, Chief Executive Officer at Sierra Blanca Estates Developments.
Other collaborations can also be seen on the Costa del Sol, resulting in projects such as:
- Fendi – EPIC Marbella,
- Missoni – Finca Cortesin,
- Bentley – Bentley Homes.
– Marbella and Estepona have, in just a few years, built a position comparable to Dubai or Miami. Today, the Costa del Sol is the place where global luxury brands realize their most prestigious projects. Investors from Europe, the Middle East, and the USA are seeking a safe, prestigious, and profitable way to invest capital – says Renata Lorens from International Investment Marbella.
Growing Interest Among Polish Investors
An increasing number of Poles are deciding to buy real estate in Spain. Prestigious projects branded by premium companies are particularly in high demand.
– This segment practically does not exist in Poland, which is why properties endorsed by global brands are perceived as a unique and collectible product. The brand’s strength guarantees quality, prestige, and high residual value. The prices of such properties are growing faster, and clients can expect above-average profits upon resale. Furthermore, they offer numerous amenities and top-tier concierge services – emphasizes Renata Lorens.
Most Desired Projects Among Poles
The most interest among clients of International Investment Marbella from Poland currently includes:
- apartments in the Design Hills by Dolce & Gabbana project, located on the renowned Golden Mile,
- villas at Finca Cortesin by Missoni, situated between Marbella and Sotogrande.
Costa del Sol – Why Invest?
The Costa del Sol is one of the most attractive regions for those seeking real estate in Spain. It offers over 300 days of sunshine annually, more than 70 golf courses, extensive hotel and gastronomic infrastructure, and excellent air connections.
In 2024, the Costa del Sol attracted a record 14.47 million tourists. Malaga Airport handled nearly 25 million passengers, an increase of 11.5% year-on-year. It is no wonder that interest in real estate in this part of Europe is currently so high.
More information about the latest luxury real estate projects can be found on iimarbella.com and on our social media profiles – Facebook, Instagram, or Linkedin. For more information, please contact us.